About Uncommon Loon Design Co.

Uncommon Loon Design Co. is a branding and web design studio working with craft-driven, land-based, and heritage-minded businesses.

Founded and run by Shannon Magrane with occasional help from a team of creatives, we focus on work shaped by hands, skill and heritage. Our goal is to support your hard work with a brand that feels steady, useful and true.

Let the work speak for itself 
Committed to the craft
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A circular logo with the text 'Kahoots Collective' at the top and 'Creative Freelancers' at the bottom, surrounding a stylized owl face in the center.
Black and white icon of the Adobe Cloud logo, representing use of Adobe programs. 
The Approach

I approach design by paying close attention.

My background is in art, psychology, and education. That means I think a lot about how people understand things, how systems hold together, and how small choices add up.

In practice, I listen first. I learn how the work actually functions. Then I design brand systems that feel intuitive and usable.

Find the right package for you
A close-up of a common loon swimming in water with a blurred background, showing its distinctive black-and-white patterned neck and head, red eyes, and sleek black beak.

Why the loon?

The loon is easy to recognize. You hear it, and you know exactly what it is. That idea stuck with me.

I help businesses build brands that feel clear and memorable. Not by trying to stand out in every moment, but by being consistently authentic and well-made.

Uncommon doesn’t mean flashy. It means distinct.

What to expect

If we work together, you can expect:

  • Clear, direct communication

  • A thoughtful pace

  • Respect for your expertise

  • Design that feels solid and usable

No jargon. No judgment. Just careful work.

A woman with glasses and long brown hair, wearing a sleeveless blue top and maroon pants, sits on a tan leather chair, smiling at the camera against a plain white background. 
More about the founder

Hi! I’m Shannon, the designer behind Uncommon Loon Design Co. This work means something to me.

I grew up around people who worked with their hands.

My parents were skilled laborers — a florist and a field technician. I watched them show up early, work carefully, and take pride in doing things right, even when no one was watching.

That shaped how I see work. Skill matters. Care matters. Details matter.

After years working in more tech-based design roles, I realized I wanted to use my skills differently — to support people who build, grow, craft, fix, and restore. The ones doing essential work that doesn’t always get recognized.

Design is my trade.
I use it to support yours.

Get in touch

Uncommon Loon Design Co. was founded to support work that’s made with care.

If that sounds like how you work too, we’re likely a good fit.

Start a conversation →