Services & Packages

Each package is named after a loon call — different ways loons stay connected, establish presence, and recognize one another across distance. You don’t need to know the calls to choose a package. We’ll figure that out together.

What matters is that your work is seen, understood, and remembered.

Choose your call 
packages starting at $1,200

Choose a call or get in touch to build your own

1. Hoot

Brand Foundation

Hoots are short calls loons use to stay in contact.

This package covers the essentials. It gives you a clear, usable brand foundation without building more than you need.

best for

New or early-stage businesses, or established work that needs a clear reset.

timeline

3-5 weeks

Included

  • Brand discovery and creative direction

  • Two initial logo concepts

  • Color palette and typography

  • One-sheet brand guidelines

  • Real-world application examples

2. Tremolo

Brand system

The tremolo is how loons announce their presence.

This package builds a complete brand system so your work is easier to recognize and easier to use consistently.

best for

Businesses ready for a more complete and consistent presence.

timeline

5-6 weeks

Includes everything in hoots, plus

  • Expanded creative direction

  • Photography and icon guidance

  • Patterns, textures, and supporting visuals

  • A 30+ page brand guidebook

3. Yodel

Comprehensive brand identity

Each loon’s yodel is unique.

Yodel is a full brand identity built around what makes your work distinct. It defines how your brand looks, sounds, and shows up across contexts.

best for

Established businesses and organizations building something meant to last.

timeline

6-8 weeks

Includes everything in tremolo, plus

  • Broader concept exploration

  • Tone of voice guidance

  • Iconography system

  • Extended brand guidebook

  • Social and communication examples

4. Wail

Comprehensive brand identity + Website

The wail helps loons find one another across distance.

Wail brings your brand and website together so the right people can find you, understand your work, and recognize it easily.

best for

Businesses ready to share their work more widely and grow their audience.

timeline

8-12 weeks

Includes everything in yodel, plus

  • Custom website design (Squarespace)

  • Creative direction for messaging and content

  • Website walkthrough and training

  • A ready-to-launch brand and site

  • One week of tech support

  • For aligned clients, I also offer:

    • Brand refreshes

    • Merch design

    • Signage design

    • Ongoing creative direction

    • Brand photography

choosing the right fit

Not sure what you need yet?

That’s normal.

We’ll start with a conversation, look closely at your work, and decide what actually makes sense. No pressure.

Schedule a free consult